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Great way to engage for an instant reaction.

For example ⏰, ⌛, 😱 or 💸 - yes, these are emojis showing that you don't want to miss what's happening, because it's limited in time, in stock, etc. For example, it could be one of these emojis: ⭐, ✨, ❤️, 💖, 😍 or 😻.How can you tell your audience - via your subject line - that they're about to see something interesting and unique? Well, like they do, you can use one of the "Interest" emojis (👀, 🌟, 🤩, 💫 or 💎).They're using Happiness emojis (think about 🤗, 👍, 🥳 or 🎉 for example) to also connect with their audience, share good news and positivity with their audience.Also, they're using an interesting kind of emojis, that we're calling here "Scarcity" emojis. What's this? Well, for us, it's an emoji that actually shows a clear choice/appreciation for the customer, and drive social proof. Here, what can we say? First thing we notice is the usage of a Preferred choice emoji. By submitting a file, you agree to our Terms of Use and Privacy Statement. Being between 0 and 5 means that it could happen though.Įmojis could be a key part of your email strategy - to drive open rate, but they can also be part of your branding. The considered treshhold to be considered spam 100% of the time depends on a lot of factor (generally, consider that a score of 5 means that you end up there every time). L’inscription se fait sous forme de questions qui vous sont posées. En arrivant sur le site ou l’appli, c’est directement très intuitif. Does it means they're in the spam folder every time? No. Il est possible de se créer un compte Meetic via le site ou via l’application Apple/Android, les étapes sont identiques. It's not that good, they're at a level where it could impact their email deliverability. However, a score below -2 would be considered even better. It's good! It means that their email are not headed to the spam folder. Well, as stated, it's good! Any score below 0 generally means that the email will not be categorized as spam, especially the ones below -2 - it's a great score, one you want to keep because it helps a lot the deliverability of your emails!

What does that mean exactly for their email marketing strategy ? ‍ If you're above 0, you'll likely to be categorized as spam. We use Spam Assassin, the main platform used by email providers to score spam. And remember, an effective brand marketing strategy is all about execution - even if inspiration is key. You can now dig into all the available data on this page. Amongst their last emails sent, two of them were 'Notre dernier LiveCoaching est disponible en replay !' and 'Ne ratez pas notre quiz musical entre célibataires !'. We display here a overview of Meetic email marketing strategy - along with other brands from the Applications industry. For example, on mobile phones, their subject line is almost impossible to read.įun fact - they're using emojis in 52.7% of their emails - the main ones they use are 🥁 👀 💘 ⏰ 🎉 😉. Here, as it's 47 characters, they're doing not good, it's too long.

But they seem less performant regarding to subject lines - Emails usually have a better open rate while keeping the subject lenght below 36. The higher the score, the more likely the email is to be considered spam.). They have a good email marketing strategy - if we look at their Average Spam score, it's very good - being at -3,8 (it is basically a measure of how likely an email is to be considered spam by a spam filter. Here, you can pick their marketing strategy, learn lessons, and take inspiration for your own eCommerce business. Retrieved 31 December 2012.There’s a lot to learn from Meetic ecommerce marketing strategy.